Who is this for?
Home service and trades businesses across the GTA — detailing, landscaping, interlock, renovations,
HVAC, roofing, cleaning, contracting. If you sell a service to homeowners inside a drivable radius,
the system fits. If you're e-commerce or selling nationally, we'll tell you on the call that we're not
the right shop.
How much should I budget for ads?
$1,000 a month minimum, paid directly to Meta on your own card. Below about $30/day the algorithm
never gets enough data to optimise and you end up paying for guesswork. Most clients settle between
$1,500 and $2,500.
How fast will I see leads?
Onboarding takes about a week, then we film, edit and launch. Most campaigns produce their first
leads within days of going live. Expect cost per lead to look rough in week one — that's Meta learning
who to show it to, and it settles after that.
Do I need to be on camera?
It helps, but no. Plenty of our best-performing ads are job-site footage, before-and-afters and
results with a voiceover. If you're comfortable on camera we'll use it, because owner-led content
usually outperforms — but the system doesn't depend on it.
What happens if the leads are junk?
That's almost always a form problem or a geo problem, and both are fixable. Our forms ask what
service someone wants and how soon, so buyers get sorted from browsers instantly. We also fence
campaigns to your real service radius so you're not paying for calls you'd have to turn down anyway.
Who owns the ad account and the footage?
You do — all of it. Ad accounts, pages, pixels, footage and creative are set up under your business
from day one. If we part ways you keep everything and we hand over access the same week.
Am I locked into a contract?
No. It's month to month and you can cancel any time — no annual terms, no auto-renewal, nothing to
get out of. We'd rather earn the next month than trap you in it. One thing worth knowing: paid ads
usually need a couple of months before the numbers settle, so most people give it that long before
judging it.
