LeadThru shoots your ad content, edits it, and runs your Meta campaigns — one flat monthly retainer. No separate videographer, no stock footage, no agency that's never set foot on your job site. You run the business. We keep the pipeline full.
The gap
Most Meta ad accounts don't fail on targeting. They fail because the creative is stock footage, a templated carousel, or a clip someone downloaded — and people scroll past it in half a second. Real job-site footage of your actual work is what stops the scroll and what actually converts.
LeadThru is built around that gap. We come to your job site, film it, edit it into ads and content, and run the campaign ourselves — so the same person who understands your business is making the creative and targeting decisions every week.
Agency runs ads on stock footageGeneric clips that could be for any business in any city — nobody's clicking on that.
Videographer and ad manager are two different peopleFootage gets shot, then sits in a shared folder for three weeks before it becomes an ad.
Ad budget runs out, content dries upNothing left over for Instagram or TikTok once the campaign is paid for — the account goes quiet.
No idea what a customer costsWithout cost per lead and cost per booked job, every ad dollar is a guess.
Locked into a 12-month contractSigned on for a year before anyone proved the ads actually work.
What we do
Meta ads plus the content that actually stops the scroll — shot and edited by the same person running the campaign. Add Google Ads and local SEO once that's working and you want search covered too.
The core offer. We shoot and edit the video content your ads run on, then build and manage the Meta campaign — targeting, creative testing and daily optimisation, all handled.
For businesses ready to show up on search too — paid and organic, once the Meta ads and content are up and running.
The mechanism
Five stages, one filming day at the center. Each one has a number attached, so when something slips we know exactly where.
Before we show up we lock the offer, the shot list and the hook angles based on what's actually converting in your market right now — not a generic script pulled off a template.
1–2 days on site with you and the crew. Real work, real results, real voice — the raw material every ad and every post gets cut from that month.
The footage gets cut into multiple scroll-stopping versions — different hooks, different angles — so we always have fresh creative to test against your campaign.
Winning ads get more budget, tired ones get replaced, and audiences tighten as data comes in. One change at a time, so we always know what caused the lift — never a full rebuild you can't learn anything from.
Every month you get a plain-English report: what we spent, what came back, cost per lead, what content went out, and what's next. You'll always be able to see exactly what you're paying for — and if something isn't working, you'll hear it from us before you have to ask.
Client words
The businesses we work with are run by people who are on the tools all day. Here's what changed for them.
"I've paid three different agencies before these guys. LeadThru is the first one where I could point at a job on the calendar and say — that one came from you. The monthly report is the part I didn't know I needed."
"The forms are the difference. I know what someone wants and how soon they want it before I pick up the phone, so I'm not burning half my evening on tire-kickers anymore."
"They came out and filmed a full job day and I haven't had to think about content since. First time my Instagram looks like the quality of work we actually do."
"Straight shooters. When a campaign wasn't performing they told me before I'd even noticed, and had a fix running that same week. That's not how my last agency operated."
What you get
Everything flows out of one shoot day. You don't manage any of it — you just answer the phone.
You own every ad account, page, landing page and piece of footage — set up under your business from day one.
Pricing
No percentage of spend, so we're never incentivised to burn your budget. Month-to-month after the first 90 days — that's how long the system needs to be judged fairly.
The flagship offer. We shoot it, edit it, and run the Meta campaign ourselves.
Add search once Meta ads and content are running — paid and organic, stacked on top.
Both services bundled — ads, content and search all working together. Save $300/mo vs buying separately.
Give the system a full 90 days. If we haven't beaten the cost per lead you were getting before us, we work the next month free until we do. We'd rather fix it than keep invoicing you for a shoot day that isn't landing.
Questions
Home service and trades operators across the GTA — detailing, landscaping, renovations, HVAC, roofing, cleaning, windows, contracting. If you sell a service to homeowners inside a drivable radius, the system fits. If you're e-commerce or selling nationally, we'll tell you on the call that we're not the right shop.
We come to your job site for 1–2 days each month, usually while you're already working. We bring the gear, we run it, and we walk away with enough footage to cut both your ad creative and your organic content for the month. You don't need a script, and you don't need to be on camera unless you want to be.
Yes, as a separate service once your Meta ads and content are up and running. Most clients start with Meta Ads + Content, prove the numbers, then add Google Ads + SEO on top once they want search covered too.
Most clients start between $1,000 and $2,000 a month in ad spend, paid directly to the platforms — never through us. We'd rather start smaller, prove the numbers on your own account, and scale from evidence than talk you into a budget before anything's been tested.
Onboarding takes about a week — we lock the shoot date, film, and ads are usually live within days of the footage being edited. SEO is the slow half — expect meaningful movement in local rankings around month three, which is exactly why paid and search work best together. Paid pays the bills while search builds the moat.
You get a monthly progress report covering spend, leads, cost per lead, cost per customer, what we changed and what's coming next — plus a direct line to the person running your account, not a ticket queue. If a campaign is underperforming, you'll hear it from us first.
We ask for 90 days up front because anything shorter judges the system before it's had a fair run. After that it's month-to-month, cancel with 30 days' notice. No auto-renewing annual terms.
You do — all of it. Ad accounts, pages, pixels, footage, landing pages and creative are set up under your business from day one. If we part ways you keep everything, and we'll hand over access the same week.
That's usually a form problem or a geo problem, and both are fixable. Our forms ask what service someone wants and how soon they want it, so you can sort buyers from browsers instantly — and we fence campaigns to your real service radius so you're not paying for enquiries you'd have to turn down anyway.
No. Flat monthly fee. A percentage model quietly rewards agencies for spending more of your money, which is the opposite of what you're hiring us for.
It helps, but no. Plenty of our best-performing creative is job-site footage, before-and-afters and results with a voiceover. If you're comfortable on camera we'll use it, because owner-led content usually outperforms — but the system doesn't depend on it.
Get started
Tell us what you do and where you work. We'll look at your current setup — ads, Google profile, site — and come back with a free growth plan showing exactly what we'd change first and in what order. No obligation, and no pitch deck.